Best Practice

Careers advice: Lessons from top female role-models

Lessons in ambition – what did Edwina Dunn learn from interviewing 60 of the world’s most accomplished women? She explains more about The Female Lead project and its free education resources

As a data science entrepreneur and an advocate for STEM subjects, I am invited into schools to talk about my own career path and leadership in general.

After interviewing young people about their passions and goals, we observed that girls frequently struggled to name female role-models outside of their immediate family, while their male classmates reeled off sportsmen, politicians and well-known business leaders, revealing a wide range of interests from an early age.

What’s more, this pattern is mirrored online: a 2016 study of social media stars, conducted for The Female Lead campaign by consumer insights company, Starcount, revealed that 95 per cent of the most popular women on social media span fashion and celebrity only, while male influencers represent far greater professional diversity.

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