Negative stereotypes rife as Apprenticeship uptake flatlines

Gender stereotypes and false perceptions among teens, parents and teachers are threatening the government's plans to expand Apprenticeship provision, news research is warning. Pete Henshaw takes a look

Gender stereotyping and negative perceptions by students, parents and teachers are two of the main reasons that the number of apprentices is flatlining, research has found.

These problems are proving difficult to tackle and are threatening the government’s ambition to have three million Apprenticeships by 2020.

The research, which has been carried out by the charity Education and Employers, was published to coincide with National Apprenticeship Week, running from March 5 to 9.

It says that teachers and school staff need to be given further advice and information on Apprenticeships, while students need to have more opportunities to meet employers and former or current apprentices during their time at school.

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