It is time to be braver and bolder with careers education

Research shows that students' careers aspirations do not match the jobs that are available. Ruth Gilbert says it is time for a braver approach to careers education...

It comes as no surprise that the career plans of young people are at odds with the actual jobs available, as revealed in research this year by charity Education and Employers (Rogers et al, 2020).

In fact, it perfectly sums up the huge challenge this country is facing in terms of careers education.

The fact is that young people do not know about many of the newer careers available or how to reach them. This is largely due to parents not knowing either and, in many cases, nor do (mostly subject specialist) teachers. There is a lack of clear and coherent industry-relevant information getting through to the very people who we need to fill these jobs in the future.

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