Best Practice

Engaging parents using social media

School management
Continuing her series on social media for education, Jennifer Begg looks at how schools can use social networking to engage with their parents.

The secret to effective communication is to go where your audience is. Social media is just another medium that you can use to reach out and engage with parents in your school community. I’m going to take you through a few examples and point out how each can be used in different ways.

Are your parents on Facebook? A previous article in this series has already discussed how you can use Facebook to engage students (http://bit.ly/10Xp3jT), but have you thought about how you can use it to better engage with parents?

With Facebook, you have two choices over how to connect your organisation with any audience – Pages and Groups. With a Page, you can share publicly your news updates and milestones, and with a Group you have the option for more closed, private discussions within your school community.

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