Best Practice

Developing a social media strategy for your school

School management
Should schools embrace social media? Expert Jennifer Begg argues they should, but says that a clear strategy is needed

There is a lot of pressure to pay attention to social media and many organisations dive onto platforms without really thinking through why they are there or what they want to get out of it.

That is where having a clear social media strategy comes in. For me there are three main reasons for having one for your school:

Students are using social media now. There is massive potential in harnessing that engagement for learning. At the same time, there are risks around cyber-bullying, identity theft and damage to an individual’s reputation – and students need to know how to handle that.

Staff and parents are using social media now. It is a great chance to harness enthusiasm for your school and improve communications.

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