Best Practice

Social media and our new school

Social media proved to be as important as building contractors in creating a new secondary in north west London, headteacher Chris Woolf tells Liam Donnison

When Chris Woolf was appointed founding headteacher of Pinner High School in January 2016 he found himself with a major challenge: how to build a school community from the ground up.

As well as finding himself deep in the intricacies and technicalities of setting up the new school in north west London, Mr Woolf was keen to build awareness of the opening later that year so that he could find and recruit staff and encourage parents to enrol their children.

Over the following months Mr Woolf wrote a blog about his experiences of setting up a new school, building a legion of readers who enjoyed his musings on everything from navigating planning regulations on fencing heights to choosing toilet flushing mechanisms and working with drainage contractors.

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