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#iwill campaign aims to put social action at heart of character education

A group of leading headteachers and college principals came together this week to debate how social action can be integrated into the lives of young people.

The event on Monday (June 8), was part of the #iwill campaign, which is aiming to get 1.5 million more young people participating in social action work by 2020. 

Supported by around 200 charities and educational initiatives, the campaign is being run by the Step Up To Serve charity and comes at a time when the Department for Education (DfE) is prioritising character education in schools.

The #iwill campaign points to recent research from the Cabinet Office and Behaviour Insights Team showing that involvement in youth social action improves traits such as empathy, cooperation, grit and resilience, as well as problem-solving skills, sense of community and educational attitudes.

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