That is the view of UCAS chief Mary Curnock Cook who last week launched the university admissions service’s annual Love Learning challenge.
The competition offers two £3,000 prizes to students who can best inspire the next generation to study their own subject, either by writing a 500-word essay or creating a short video. There are six runner-up prizes of £1,000 each – three in each category.
“Success in higher education needs motivation and deep engagement with the material you are studying,” said Ms Curnock Cook.
“This competition passes the microphone to current students to articulate the profound and life-defining experience of higher education.
“Each year, reading the entries reminds me anew of the richness of the higher education experience, which has value for students far beyond the course content.
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