An 18-month study by academics from Leeds Beckett University concluded that students were more than twice as likely to choose food items promoted using “behavioural nudge tactics”.
The research, led by Dr Hannah Ensaff, a research fellow in nutrition at Leeds Beckett, saw a number of complementary changes made to the way healthy food was packaged and presented in the canteen of a Yorkshire secondary school over a six-week period.
The strategies used included subtle changes to the way that food was presented and packaged, such as repositioning promoted foods, using disposable pots and trays to serve meals rather than dinner plates, daily posters, window stickers and stickers with smiley faces promoting the designated healthy food options.
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