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Campaign aims to get boys talking about body image and advertising pressure

Boys are being encouraged to talk about body image and the impact it can have on their mental wellbeing with the launch of a new campaign and resources for schools.

Body image issues are often discussed in relation to girls, but recent research shows that more than half of male secondary school students feel pressure from advertising and social media to “look good”.

The Boys’ Biggest Conversation has been launched by young people’s newspaper First News and Media Smart, a non-profit media literacy programme for seven to 16-year-olds. As part of the campaign a short film has been published fronted by youth specialist Dr Ranj Singh and featuring boys from schools around the country talking about body image and the media.

Free educational materials accredited by the PSHE Association have also been published. These aim to help teach core media literacy skills so young people can “evaluate the advertising they come across in their daily lives and talk about their body insecurities openly”.

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