Your website acts as the shop window for your school – it is a small snapshot of what the establishment promises prospective students and parents, as well as a hub for information.
Although a website is an opportunity for a school to sell its values and ethos, far too many school websites are not fit-for-purpose in this regard.
At the heart of the issue, I think, is that many schools see the website as simply a box-ticking exercise for Ofsted and Department for Education requirements (DfE, 2024) – rather than an opportunity to showcase the school and increase enrolment numbers, improve “brand perception”, and communicate values.
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