Running all this year, the initiative will involve ministers across government departments as well as industry experts and hundreds of businesses.
The core aim is to highlight the “scale of opportunity that careers in the industry hold” and therefore encourage students to consider engineering pathways.
Engineering is one of the UK’s most productive sectors, but the government estimates that there is a 20,000 shortfall in engineering graduates every year.
There is also a huge lack of diversity in the sector, with the engineering workforce currently 91 per male and 94 per cent White.
The campaign is aiming to deliver one million “inspiring experiences of engineering” for young people, parents and teachers.
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