The Right Click campaign is being run by UNICEF UK and BT and will involved “train the teacher” sessions as well as workshops for parents and their children.
It will revolve around spreading practical ideas and tools for broaching the topic of internet safety with both primary and secondary aged children.
Research involving parents of 2,000 school children aged four to 16, released to coincide with the launch, found that a fifth said they lacked the confidence to tackle issues of online safety with their children, while three-quarters wanted more support.
The scheme will be rolled out in June and will be delivered via UNICEF’s Rights Respecting Schools programme, which is in 3,200 schools across the UK.
BT will be providing 600 volunteers from its staff who will be giving their technical expertise and training to teachers and parents.
The aim is to reach 100 schools around the UK within its first year.
Across the three years of the programme, the target is to reach 600 schools and 21,000 parents and children through the workshops.
Once teachers have been trained to deliver the workshops independently, the hope is that thousands more children and parents can be supported.
As part of the partnership, BT is also funding the recruitment of 80 more schools into UNICEF UK’s Rights Respecting Schools programme.
The scheme aims to ensure that children’s rights are at the heart of a school’s planning, policies and practice.
Catherine Cottrell, deputy executive director of fundraising with UNICEF UK, said: “We believe that children across the UK have the right to grow up safely, using technology and the internet for all of its many benefits in a safe and informed way.
“We are delighted to be working with BT to bring our Rights Respecting Schools programme to even more schools and to work with BT’s expert volunteers to give children, parents and teachers the support they need to help keep their families safe online.”
For more information on UNICEF’s education work, including the Rights Respecting Schools programme, visit www.unicef.org.uk/education