Rule one. Don’t gloat about success.
Earlier this year, a law firm retained by local authorities to represent them at special needs appeal tribunals provoked anger by gloating on Twitter about their successes. One typical tweet read: “Crikey, had a great ‘win’ last week which sent some parents into a storm!”
Eventually, reminded that at the heart of this world of “wins” and “defeats” were real children and anxious parents, the firm took its tweets down and made a charitable donation, but the mental and emotional disconnect on show here was frankly outrageous. How on earth did we reach the position where well-meaning people find themselves in conflict with each other over the wellbeing of children?
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