Best Practice

Bett 2019: Beware the sales patter…

The Bett Show is the world's largest technology in education exhibition. Seasoned Bett attendee Bob Harrison offers his advice to visitors this year – focus on the smaller companies, search out the teacher-led CPD, avoid flash-in-the-pan gimmicks, and beware the sales patter!

People sometimes forget Bett is a technology trade show; probably the biggest and most successful education technology gathering in the world.

How else could you explain the arrival of almost 100 education ministers and policy-makers from around the world, all jetting in to London for three days at the Education World Forum, which is deliberately organised to coincide with Bett.

They are attracted by the technology companies such as the many big-hitters – Google and Microsoft for example – and their mega-stands staffed with hundreds of bright and energised smiley faces.

There are also hundreds of smaller, and perhaps more interesting, innovative start-ups and technological creative solutions looking to scale up from their initial pilots to become the global corporations of the future.

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