Defending his decision to join I’m A Celebrity Get Me Outta Here, Matt Hancock, the former health secretary, said that: “Although some may think I’ve lost my marbles (politicians) must wake up and embrace popular culture.”
Writing in The Sun, he argued: "We should see it for what it is: a powerful tool to get our message heard by younger generations."
Although I might not agree with everything Hancock has said and done, in a previous SecEd article on using short five to 10 minute “hook” activities to grab pupils' attention, I suggested that the use of music, video clips and references to popular culture can be an effective tool in stimulating excitement around the content to be taught.
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