Best Practice

Communication: How to run your school’s social media

Parental engagement Whole-school issues
Many schools are now using social media to reach out and engage with their parents, carers and wider communities. Stephen James offers his ‘how-to’ for running your school’s social media effectively


With more than 2.7 billion monthly active users on Facebook, 21 million tweets being posted every minute, 66,000 pictures uploaded to Instagram every second, social media has become a huge part of modern society and organisations are increasingly using it to engage with their communities.


Strategic aims of your school’s social media accounts

The first thing to consider when running your school’s social media and when creating your social media policy is what you want to use the accounts for. What are your strategic aims? These can often fall into several interlinking categories, but here are the main ones that I come across:

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