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Trend for school rebranding drives up uniform costs

The “rebranding” of schools into academies and the opening of free schools could hit parents hard as they are forced to buy expensive new uniforms, local government leaders have warned.

The “rebranding” of schools into academies and the opening of free schools could hit parents hard as they are forced to buy expensive new uniforms, local government leaders have warned.

The Local Government Association (LGA) says that many schools are demanding a “whole new set of branded uniform” when they convert to academy status.

In addition, schools which demand that pupils have a range of PE gear and even buy their own sporting equipment are putting unnecessary financial pressure on families.

More than 50 per cent of secondary schools in England are either academies or in the process of becoming academies. 

In addition, around 90 new free schools are due to open this month and approximately 100 new free schools have been approved to open in 2014 and beyond.

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