Forget boring old red or green buses. A go-ahead council has hit on the idea of wrapping a double-decker school bus in a massive, eye-catching poster in a bid to help stamp out bullying.
The bus is part of Buswise, a partnership between East Riding of Yorkshire Council, schools, parents, pupils and bus companies to tackle bullying and anti-social behaviour on the way to and from school.
The double decker, emblazoned with the words “Problem on the bus? If we don’t know, we can’t help”, started running last week.
The bus is now a familiar sight on roads throughout the East Riding area and councillors hope it will help to discourage anti-social behaviour on buses and ensure that everyone has “a safe and pleasant journey”.
Buswise stresses that most school pupils using public transport behave well, but a small minority do not. It therefore acts as a single point of contact for problems that arise on school buses, enabling drivers, pupils, parents and members of the public to report incidents of concern anonymously, either via a hotline phone number or online. These are then sent to schools or bus operators for further investigation.
“In a rural area like the East Riding, home-to-school transport provides an important service for many families,” explained Councillor Symon Fraser, of East Riding of Yorkshire Council.
“Drivers and passengers should be able to go about their day-to-day lives without incident. Buswise allows incidents or concerns to be reported discreetly and gives schools and bus operators the opportunity to investigate and take appropriate action.”
The Buswise campaign also includes a 10-point acceptable behaviour guide for pupils using school buses. It stipulates that pupils must remain in their seats for the whole journey, must not throw objects inside or out of the bus, must not eat or drink on the bus and must not distract the driver. CAPTION: Buswise: The campaign in East Riding of Yorkshire is aiming to stamp out bullying on school transport and includes a Buswise website offering advice to parents and pupils