New campaign will give every school a ‘road safety factor’

The first comprehensive road safety tool is to be launched in the autumn with the aim of giving parents a “safety factor” for every school location.

The tool will consider key facts such as speed limits, road safety measures including speed bumps, as well as crossings and road markings. It will also incorporate road density information, crash rates and types for every single school.

It is being produced by a coalition of safety campaigners including the charity Brake, Road Safety GB and The Good Schools Guide, and is being led by AXA Insurance’s RoadSafe Schools initiative.

Over the next six months, the campaigners will develop a means to compare schools before visiting thousands of locations across the UK. They argue that currently there is no easy way for parents and schools to understand the road safety issues facing their children as they walk or cycle to school.