News

Guides campaign seeks to end unhealthy body ideals among girls

Pupil wellbeing
The Girlguiding organisation has launched a campaign to stop unhealthy body ideals affecting the next generation of girls.

Concerned that girls’ body confidence is reaching “crisis point,” Girlguiding has teamed up with the Dove Self Esteem Project and is training hundreds of girls and young woman to act as peer educators to their younger counterparts.

Aged between 14 and 25, the peer educators will deliver body confidence training to 400,000 girls over the next two years. 

As well as challenging unhealthy body talk and exposing the way photographs are airbrushed, they will also be trained to talk frankly to girls about a range of issues – like bullying, eating disorders, sex and healthy relationships.

Group activities will include girls getting the chance to become “body confidence correspondents”, hosting press conferences and coming up with their own self-esteem boosting news stories. 

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