The project began as part of the students’ citizenship GCSE course at Joseph Rowntree School in New Earswick, York.
The year 9 pupils were discussing how to encourage greater student involvement in PSHE in schools and colleges and decided to run campaigns about a variety of PSHE issues.
Molly Horner, 13, Alison Coates, 13, Lucy Freer, 14, and Megan Guest, 14, came up with the idea of tackling attitudes to body image.
“As young women we know about the immense pressure to look perfect,” explained Molly. “The only image of a healthy body we are presented with are the airbrushed, stick-thin models that grace billboards and window displays everywhere. These pictures cannot even be attained without heavy-duty computer effects or from becoming seriously ill.
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